Resume

Experience

Social Media Director

adPharos

Atlanta, GA

Lead the development and implementation of comprehensive social media strategies to increase brand awareness, engagement, and drive conversion rates.
Direct the creation and execution of impactful social media content, overseeing content calendars, and ensuring alignment with brand guidelines and marketing objectives.
Analyze social media performance metrics and KPIs, leveraging data-driven insights to optimize campaigns, identify trends, and enhance audience targeting for maximum impact.
Collaborate cross-functionally with internal teams and stakeholders to integrate social media initiatives with overall marketing efforts, ensuring consistent messaging and brand voice across all platforms.

Marketing Manager

Synergy Health Systems

Knoxville, TN

Develop and execute strategic marketing plans to meet organizational objectives, overseeing the creation and implementation of integrated marketing campaigns across various channels.
Conduct market research and analysis to identify trends, opportunities, and consumer behavior, utilizing insights to drive decision-making and refine marketing strategies.
Manage and coordinate cross-functional teams, including creative, digital, and sales departments, to ensure alignment and successful execution of marketing initiatives.

Graphic Designer/
Social Media Manager

Power Systems Inc.

Knoxville, TN

Conceptualize and create visually compelling designs, graphics, and artwork for various marketing materials, including but not limited to, digital assets, print collateral, social media content, and presentations.
Utilize Adobe software to produce high-quality visual content while adhering to project timelines and specifications.
Keep up-to-date with design trends, techniques, and technologies to bring innovative and creative ideas to projects, contributing to the enhancement of overall brand aesthetics and communication strategies.

University of Tennessee

Bachelor of Arts

• Bachelor of Arts

• Emphasis in Graphic Design, Studio Arts, &

Marketing

Knoxville, TN

Entrepreneurial Mindset

Adobe Proficient

Teamwork & Collaboration

Digital Analytics